A complete redesign of SBU's Undergraduate Admissions travel piece was requested to better communicates a sense of community, welcoming spirit and pride. To better tell the SBU story, we expanded the page count and added a center gate fold. The addition of soft tertiary colors to the existing color palette for a softer feel. This was achieved through subtle color washes over the larger photos with soft brush accents throughout. 

 

Supporting collateral included a fast facts die-cut card and t-shirts for Admitted Students day.